Free Samples For Sales?
April 26, 2012
By admin in Sales
Salesmen are taught never to give something away without getting something in return. Don’t offer a product up for free unless the customer is making a big purchase already. Don’t offer a discount unless the customer can be talked into adding something to the order. Don’t offer some Save My Bacon service if the prospect isn’t planning on signing on the dotted line at some point. It is a basi
The Life of a Traveling Salesman
March 23, 2012
By admin in The Mindset
As I write this, I am 30,000 feet in the air over Central Asia, on my way to a sales presentation in Europe.
Right now, the land I see is all desert. My footloose soul says it must be the Gobi. I almost start a ritualistic knocking of my head on the window. I want to stand up and wake up everyone. “It’s the GOBI!” A frantic recollection of world history and geography… hmm, half in Mongolia and C
What the Customer’s Body Language Tells You
February 29, 2012
By admin in Sales
People have many reasons for not purchasing – budget constraints, lack of interest, unawareness of what you’re offering. If only a sales rep knows right away that a particular person would not really buy, then that would save a lot of his time and energy. He can move on and look for another customer to offer his business. Unfortunately, these are things that a person will not tell you directly. But ther
Selling a Destination
February 7, 2012
By admin in Sales
Some things are easy to sell. These days, selling a computer is simply a matter of convincing the buyer it suits what they plan to do with it. In Japan, tradition still fuels the production and sales of the kimono. Then there are the things that are harder to sell. Services are a tough sell because of their intangible nature. Security is even harder, because people really don’t like to “bet” on th
The Extended Warranty Conundrum
February 1, 2012
By admin in Sales
Tech devices are getting cheaper all the time, but there is no getting around the fact that they are an investment that should be protected. At least that is the selling point that many retailers use when they push extended warranties. For many consumers, they might as well clear the snow from the sidewalk by turning their heat up and opening the window! Most of us have better things to do with our money than heati
Lifestyle and Purchasing Patterns
January 18, 2012
By admin in Advice
There are many ways that a person reaches a decision regarding the products he or she buys. Things like how much to spend, what to spend on, and what not to buy and why to buy are related to the lifestyles that the consumers are used to. In the early 1970′s for example, the young adult market was filled with people intent on self-discovery and self-gratification – the so-called ‘me-generation̵
On Demonstrations
January 2, 2012
By admin in Sales
Sometimes, telling the customer what the product can do for them or what makes it stand out from the competition is enough. The qualities that make an item unique or special speak for themselves. In other cases, the brand carries power and weight in the customer’s mind. A salesman bringing that reputation to bear in the sales process can get quite a bit of success, as long as he knows how much of it can be us
Spotting Sales Pros
November 19, 2011
By admin in Advice
You don’t waste your effort running after clients, dealing with foreign exchange brokers, or telemarketing for nothing. You do business and you mean it. You promote a diet pill and you expect your target customers to avail of such. You sell an eBook and you hope people will find it interesting and useful. You want customers to keep coming back. But you see, tales of successes don’t happen overnight. You can’t
Challenging Personal Goals Help Get Better Sales
October 8, 2011
By admin in The Mindset
All businesses thrive when they have good sales personnel, no matter what industry they are in. The exchange of goods and services is so vital to the economy that good salespeople are valued more than ever. A good sales attitude benefits all parts of a business, from the salary man bargaining for an early cash advance from the boss or a clerk convincing the customer that one product is better than another to the sh
Closing A Sale
December 27, 2010
By admin in The Mindset
Business whether it’s based online or offline depends on one key element for survival. That element is customers and the sales that it gives the company.
A company that has a website needs to have established credibility and a product that delivers what the customer wants.
Having a quality product is secondary to establishing a relationship with the customer. Really the most important part of the sale is